As we’ve seen over the course over several years, content creation has really gotten to be a big thing. Between user-generated content on social media, thoughtful blog posts and articles, and even AI-powered machine-generated content, there’s more competing for our attention than ever before.
That makes it all the more vital to create high-impact content that genuinely connects with your audience. Common mistakes like failing to solve for your audience’s needs or not giving them clear next steps can make your content feel irrelevant.
To help revitalize your content marketing approach, globally recognized content strategist Purna Virji shares invaluable insights in this compelling video. She and Loren Baker uncover:
- Strategies for intentional content creation that solves for what your audience cares about
- How to ensure your content effectiveness through backward design
- Best practices for inclusive, relevant content that audiences actually want to consume
- Creating content for viewers at various awareness levels
- The importance of thoughtful brand representation in content
- How to leverage LinkedIn for content promotion
As Purna Virji emphasizes, “What we want to think about is what are we solving for. What roles do we play? How are we engaging with the audience and giving them what they are interested in, what they need, and what would be of value to them?”
This video provides a wealth of practical tips that will help future-proof your content marketing. Tune in now to hear insights on connecting with your audience in a meaningful way amidst the sea of content competing for their attention.