As marketers, clearly conveying the value we deliver is critical for professional growth and advancement. However, translating marketing analytics into compelling stories that resonate can be challenging. In this video, Michael Stelzner and JJ Reynolds provide tactics to help marketers showcase their impact in a way that connects with key stakeholders.
They explain how tools like Google’s Looker Studio make presenting data more intuitive through customized dashboards. Compared to Google Analytics 4, Looker Studio offers increased flexibility to visualize critical metrics that demonstrate marketing value. Stelzner and Reynolds outline the specific KPIs marketers should focus on tracking in Looker Studio to quantify areas like web traffic growth, content engagement, and lead generation.
The two also discuss framing these metrics as part of a compelling narrative on the value marketing drives. This includes financial impact as well as brand lift and other qualitative improvements. With clear data visualizations and context around marketing’s contributions, conveying your worth becomes much easier.
If establishing proof of your marketing activities’ ROI is a priority for you in the coming year, don’t miss this timely video. Gain the knowledge needed to assemble analytics that clearly showcases marketing’s value and use storytelling techniques that resonate.