Like a good student, many of the popular digital personal assistants, devices such as Google Assistant, Amazon Alexa, Siri, and Cortana, are getting better and better at answering our questions. But just how good are they, and why does it matter to search marketers?

In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge reveals some of the results from his second annual study of the smarts of those digital personal assistants, and offers insight into why it matters for your marketing.

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