Did you know that you can use WhatsApp as a marketing source? Yup! It’s a type of messenger marketing that implies promoting a brand through the messaging platform. It can help brands reach an enormous audience, build strong relationships with customers, and increase sales.

After all, WhatsApp seems to be the go to app that has over two billion consumers around the globe, and seems like a dream place to find more potential sales, customers and clients for your business.

Although WhatsApp used to be an unfriendly platform for business communications, this has been changing recently as its now becoming more of an effective way for a business to connect with the people who matter the most in the app.

In a Search Engine Journal post written by Jes Scholz, she’ll show us the differences between its Messenger and Business Apps and the API, what successful WhatsApp marketing in action looks like, and even give us tips on how we can make your campaigns more successful.

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