Google began expanding its definition of what constitutes a close variant exact match back in March, its definition of what constitutes a close variant exact match.  This change was expected to roll out “over the coming months.”

At the last “Mad Scientists of Paid Search” at SMX Advanced,  presented the newest Merkle data on what we have seen so far regarding impact.  Andy will walk us through some ofo the data that was presented, as well as explain what it means for advertisers.

[Check Andy’s full article on Search Engine Land]