For many publishers, Facebook is an important platform to have their work be seen and heard by an audience. Publishers are going to need to make money though, especially when giving Facebook their content for the Instant Articles platform. It’s quite a balancing act when it comes to getting things right for both sides.
There is a brand newly announcement of a set updates to Instant Articles that gives publishers a bit more flexibility and control via additional opportunities to monetize instant Articles.
Beginning next week, publishers are going to be allowed to show more ads in Instant Articles if desired, after every 250 words, instead of the current 350 word limit Publisher will have the ability to manually place ads within an article or in a ore automated fashion: ads every 250, 350, or 500 words.
For those publishers who desire automatic placement, Facebook offers extensive developer documentation that will let them get started.