In today’s episode of the Moz Whiteboard Friday, the topic is focuses on setting goals, and steering away from finding the right tools to do the job. With so many tools out there, and with the invention of new ones coming out all the time, it can be easy to get lost when searching for the right one.
But, instead of trying too much on getting tools, get your priorities in order. It’s the goals that are the most important, not the tools. Mackenzie Fogelson is hosting today’s Whiteboard Friday, and discusses the five steps it takes to make sure that everybody’s attention is directed on the right path.
Watch the video here:
http://moz.com/blog/setting-goals-not-tools-as-the-foundation-of-your-marketing-whiteboard-friday