On Google, why does reputation-damaging content seem to pop up so fast in their search results? This is quite an interesting question to be asking. If you or your company saw something in Google’s search results that could or has harmed your reputation, you might be wondering how and why something negative could appear so fast, and how it gained against longer-established, and more positive materials.
Chris Silver Smith, in an article on Marketing Land, outlines his theory on why Google’s algorithm can give negative content greater ranking ability than it deserves. Check this out, especially if you’ve been a victim of this situation yourself by reading up on the article below.
Marketing Land: Opinion: Google is biased toward reputation-damaging content