rand_fishkinA long time ago, when search engines were still in their wee diapers, all they ever did was simply read the websites and their pages and left it at that.  Now though, when search engines have finally grown up into their big boy pants, they actually trying understand what they’re reading about.  Because of this new sense of understanding between concepts and brands, it will affect how the search results come to be.

Today, Rand Fishkin explains in this new Whiteboard Friday  what Google is doing, and how we can help create good, healthy associations with our brands.

 Original Source by Rand Fishkin