The rebranded and update paid Google Drive plans is being rolled out by Google under the new name Google One.  Although the plans will come with lower pricing, marketers will be interested in a new Benefits section in the Google One app.

When the Benefits section launches, it will offer customers a $5 credit for the Google Play Store, as well as features discounted on hotels found in Google Search.  Customers will see links to “Look for Google One member prices and save up to 40% on selected hotels you find in Google Search.”

Source – Search Engine Land

It seems that Google wants to build out this section, having it give more offers from other Google properties, such as Google Express, the company’s e-commerce program with retailers.

“With Google One, you’ll also get extra benefits across Google. We’ve started with credits on Google Play and deals on hotels found in Google Search. In the coming months, keep an eye out for Google Store and Google Express benefits and more,” writes Google One VP Pavni Diwanji in an announcement that the plans are now available to anyone in the US.

Paying Google Drive customers have been in the process of being transitioned to Google One, which includes storage for Drive, Gmail and Google Photos over the last few months.

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