Google has recently begun playing around with a new carousel of short-form video results for selected queries that will provide direct links to relevant TikTok and Instagram Reels video clips.
TechCrunch had this to say:
“Both Instagram and TikTok videos were available in the Short Videos row. When clicked, you’re taken to the web version of the social platform — not the native mobile app, even if it’s installed on your device. The end result is that Google users are more likely to remain on Google, as all it takes is a tap on the back arrow to return to the search results after watching the video.”
It seems that there was confirmation from a Google spokesman that the feature is “being piloted on mobile devices.”
“They clarified that means it’s a limited, early-stage feature. In other words, you won’t find the video carousel on every search query just yet. But over time, as Google scales the product, it could become an interesting tool for indexing and surfacing top video content from social media — unless, of course, the platforms choose to block Google from doing so.”
Source – TechCrunch