Google recently announced the launch of a new YouTube video series called “SEO Made Easy” aimed at helping website owners optimize their sites for better search engine rankings. The informative series covers a range of useful SEO topics and is geared towards both beginners and experienced website owners looking to improve their search presence.
In the first episode, Martin Splitt from Google’s Search Relations team explains how websites can customize the way their brand name appears in Google search results. Splitt demonstrates how to implement structured data markup on pages to override the generic blue link and transform it into a rich result with your own logo and branding.
Structuring your data to enhance search visibility is an impactful yet straightforward SEO tactic. As Splitt highlights in the video, adding schema markup to your site not only allows you to stand out in search results, but also helps search engines better understand your content and brand.
The “SEO Made Easy” series promises to unpack actionable tips website owners can implement right away to boost their rankings. With topics covering technical SEO, content optimization, link building and more, the videos aim to distill complex concepts into understandable strategies anyone can apply.
For site owners looking for free educational resources to improve their website’s search performance, Google’s new video series is definitely worth checking out. We’ll be eager to see what other practical SEO insights are shared as more episodes are released.
Check out the first video in the series below!