In your Google Dynamic Search Ads (DSAs) campaigns, advertisers can now see the best- and worst-performing landing pages.

The landing page report aggregates page performance across all search terms that triggered it.  You can find the report under the Search Terms tab of the dynamic ad targets section in a DSA campaign in the Google Ads interface.

You can also find the search term report and the landing page report in the same tab.  The search term report aggregates performance data by query, and the landing page report shows the queries that triggered specific landing pages.

The landing page report allows advertisers to identify what pages they should target or exclude from their DSA campaigns.

Advertisers can only add dynamic ad URL targets at the ad group level, but can add negative target at either the campaign or ad group level.

Last year, Google introduced page feeds for DSAs to allow advertisers to designate and group landing pages for DSA targeting, including pages that may not have been indexed by Google yet.

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