Digital PR (public relations) is an online marketing strategy that businesses utilize to increase the online presence of their brand. Digital PR is potentially more critical than technical SEO,
John Mueller of Google, knew from experience that digital PR gets massive results, especially when paired with a strong SEO strategy. He said, “I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. It’s just as critical as tech SEO, probably more so in many cases.”
In her Mozcon talk, Shannon McGuirk will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns. She also explores the impact on the industry, team morale, and client expectations.
Shannon will push you to learn from your own campaign failures by sharing the shortcomings that she dealt with. This way, you can face any campaign or outreach struggle you decide to take on.