Because Universal Analytics is sunsetting next year in July to make way for Google Analytics 4, it’s a good idea to know how to use it. Marketing O’Talk is here talking with Cypress North’s Sarah Burke about what you need to know before you make the big switch.
You’ll find out about the pros and cons of Google Analytics 4, as well as the privacy concerns that might lead to the sunsetting of UA. Sarah discusses what you should do to save the data from Universal Analytics before you lose it forever.