When Hummingbird first came out, and then announced a month later, people did nothing but praise Google’s newest algorithm. But, as we’ve seen in the past with Google, thing may not always be what they seem to be. When Panda came out, bad content was thrown out the window. After Penguin, low-quality links got stopped dead. Is Hummingbird going do something negative to link building?
According to Danny Sullivan,
In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.
In an article found on Search Engine Land this morning, Nate Dame wrote about the possibility that Hummingbird could spell the end for link building. Or will Hummingbird simply change the way we do link building?
To find out, read the full article found below to find out: