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Here is a simple question that I’m sure can cause a debate amongst different SEO professionals – Is remarketing dead, or is it still alive and well?

For those who somehow aren’t in the know, remarketing is “the process of using a javascript tag (known as a pixel) to place a cookie in the user’s browser. The cookie then informs a remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app.”

Basically, remarketing is a way to promote specific products or services to those who previously searched for the product or service at some point in the past.

Loren Baker and Navah Hopkins, host of SEJ’s Ask a PPC column and Director of Paid Media at JustUno dives into several questions about tracking ROI and remarketing.

If you want to take a listen, here is the YouTube video:

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