Thanks to COVID, this holiday season is shaping up quite differently than what we are all normally used to. The way we interact with each other, the way we shop, and the things we do in our lives are all different from what we were doing pre-pandemic.

Businesses are also not immune to the pandemic, as we have all seen in the last several months. Businesses are slowing down, or even going under. Those businesses that are still afloat are doing their best to stay above water by changing how they do things.

One thing that many brands have decided to focus on is an increased amount of e-commerce business since doing things in-store can potentially increase chances of catching the coronavirus.

So how are retailers maximizing their online performance for the 2020 holiday season?

The following infographic shows us 4 predictions that can help brands prepare to build cost-effective marketing strategies for the season. Hopefully, if brands take these into consideration, their holiday season and end-of-the-year situation will be a positive one.

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