knowledge graphAs we know, Google likes trying out new things in their search engine, updating it with new features and algorithms that will ultimately either improve the user experience and deliver better results for them.  Back in January, has unleashed a new change that may have an impact on organic search, if not a revolutionary one..

What is this new change that could change organic search in such a way?  It’s Google’s Knowledge Graph 2.0.  At this point, the impact of the Knowledge Graph 2.0 is limited, but over time, possibly even over the course of years, the effect of this change will take hold.  This change shift is important to the Knowledge Graph’s future, as well as the connection between Google and webmaster.

 has a post for Moz that goes into detail about the new knowledge graph and what others can get from it, based on the knowledge of other people.  Dr. Pete knows that this can be great in terms of the knowledge you, as a user, have access to online.  But he understands there is always going to be a level of fallacy at it’s core, as the Knowledge Graph is curated BY people.  So you have to take anything like this with a grain of salt.

In Dr. Pete’s article, he discusses this issue, and talks about other information that deals with the Knowledge Graph.  You can follow the link below to read Dr. Pete’s post by following the link below.

Moz Blog: Knowledge Graph 2.0: Now Featuring Your Knowledge