Instagram Stories have quickly become a key part of many social media marketing strategies. Their full-screen, visually engaging format makes them perfect for showcasing products, behind-the-scenes content, employee spotlights, and more.
But Stories aren’t just for fun – they can also help you generate leads and sales for your business. The ephemeral nature of Stories creates a sense of urgency, while their casual format makes viewers more receptive to calls-to-action.
As you build your Instagram Stories strategy, focus on providing value to your audience first before making any hard selling pitches. Share helpful tips and actionable advice related to your product or service. Mix in Stories that give followers a peek into your brand’s personality.
When you’ve built up enough goodwill and trust, an occasional “Swipe up to shop” or “Click the link in our bio to learn more” will feel natural rather than pushy. Just don’t make every Story an ad – maintain a good value-to-promotion ratio.
With strategic and creative Storytelling, you can keep followers engaged while also converting them into customers.
In this Social Media Examiner video, they discuss:
- Why Instagram Stories Are Important
- What Kinds Of Content Convert With Instagram Stories
- Making Your Instagram Stories More Interesting
- How To Ask For A Sale In Your Instagram Stories