There’s a new feature on LinkedIn called “LinkedIn Group Identity Targeting” and, according to LinkedIn, they “apply privacy-enhancing methods to our first-party data to group members together. Groups are based on shared professional traits, such as a member’s job title, company, industry, and more. Groups leverage our first-party targeting attributes to ensure that members of the group are similar.”
In this LYFE Marketing video, they cover what Group Identity is in depth and how to use it to your advantage.