Recently, LinkedIn released a new overview of the brand benefits of adopting sustainability practices just in time for Earth Day, hoping that it would help improve both perception and response among the platform’s userbase.
The following infographic outlines how community expectation is changing around brands shifting into line with sustainability best practices and rising engagement trends around key topics.
In short, sustainability in business refers to the effect companies have on either the environment or society. The aim of a sustainable business strategy is to positively impact one or both of those areas. the hope is to help address the worlds biggest problems, including:
- Climate change
- Income inequality
- Depletion of natural resources
- Human rights issues
- Fair working conditions
- Racial injustice
- Gender inequality
They key takeaways of the following infographic are:
- Purchase decisions are increasingly being influenced by brands’ actions in sustainability
- Sustainability is a hot topic on LinkedIn, with engagements continuing to grow
- Companies that post about sustainability are increasing their audience in the app
Check out the full infographic below
Source – Social Media Today