Most business owners seem to focus on acquiring new customers, rather than their existing customers. Due to this, content strategies often target new prospects. Even though working on and with new customers is important, we also need to think about the customers we already have. Both new and existing customers are all part of the same equation.
New customers are great, as they present an opportunity to expand your overall customer base, but realistically, your current customers probably drive a larger portion of revnue than new ones.
It’s pretty easy to get caught up in trying to get new customers for your business, but Rachel Lindtegen has a post that explains why your content marketing efforts need to address the needs of your current customers, which can be found on Search Engine Land.