Why is traffic important to your website? Well, without it, you would probably get a lot less business, especially if you are running an online-only company.
Organic traffic is great since it is targeted, resulting in a very specific intent, and if you are able to provide a solution or answer to their questions or needs, then there’s a good chance you’ll get business from them, or at least a follower.
Are you on the look out for for more organic traffic to a webpage or to your site in general? If so, you’ll want to make sure you have a report set up that sends you regular updates, all in a digestible format that is easy for you to understand.
Moz has some modules that you can add to your report so you’re able to keep tabs on organic traffic right alongside your Campaign data.