AdRank has been an important part of AdWords and SEO. In AdWords, AdRank plays the important role of determining the prominence of your displayed ads, as well as your CPC. Not too long ago, we all found out that Google announced huge changes on how AdRank is being calculated.
This can seriously change how things are done in your SEO campaigns. Larry Kim wrote a column for Search Engine Land that explains in detail what AdRank is, as well as the details of Google’s algorithm change.
To read the full article, follow the link below:
http://searchengineland.com/new-adwords-ad-ranking-formula-what-does-it-mean-174946