These days, user-generated content seems to be soaring in popularity among both marketers and consumers. More and more people love the idea of creating content that they consider theirs, and with all the blogs options, as well as YouTube, creating user-generated content is becoming more simple everyday. But finding and using fan-made content is more complicated than it looks. If something bad happens, the consequences can be pretty broad. On one hand, it can be annoying, and on the other end of the spectrum, you could get sued by them.
When it comes to inspiring more people to participate with your content, and of course, just trying to keep your butt out of jail, there are some do’s and don’ts that you should take a look at that will help keep things good for you, and your viewers happy.
- Ask for permission, but don’t be awkward about it
- Request as someone recognizable, but don’t spam those who are following you
- When it comes to automating your social media posts, use multiple default messages, but don’t make yourself look like a bot farm
These are some basic tips for everybody to follow, and if you’d like to know more about the details, check out Jordan Kretchmer‘s post on Marketing Land, which gives more information about each of these three points. Check it out by following the link below!
Search Engine Land: Rights Management 101: The Do’s and Don’ts of User-Generated Content