Do you ever feel like you’re constantly creating new content from scratch for your social media channels? It can be exhausting trying to come up with fresh ideas and produce high-quality content on a regular basis. But what if you could streamline the process by repurposing existing long-form content?
In this video from Social Media Examiner, Michael Stelzner interviews Amber Figlow about an effective system for repurposing content across social platforms. They provide tips on how to strategize your repurposing efforts for maximum efficiency.
Want to use your content on multiple social platforms? Looking for a system to batch the creation, prep, and scheduling of your marketing content? Explore a strategy for social content repurposing.
In the video, Amber outlines the key benefits of developing a thoughtful social content repurposing plan:
- It saves a tremendous amount of time by eliminating the need to create unique content for each platform.
- Repurposing long-form content like blog posts or videos makes it easy to tailor messaging for different audiences.
- A streamlined repurposing process establishes consistency across channels.
- Planning content repurposing in advance allows you to batch content creation.
Michael and Amber then dive into the nitty gritty of how to structure and prepare long-form content for repurposing. They discuss:
- How to format blog posts and videos so they can be easily split into smaller pieces of content.
- Useful AI tools and templates to streamline editing for different formats.
- Best practices for scheduling and posting repurposed content.
If you’re looking for an easy way to maximize the value of your high-quality marketing content, social content repurposing is a strategy you can’t afford to overlook. Tune into the full video for a deep dive into this time-saving tactic.