This video is from HubSpot Academy’s Ads Training Course. In this new course, you’ll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic and paid efforts can work together, and hear a digital advertising success story from a HubSpot customer.

In this video, we’re going to look at an example of digital advertising best practices in action from Texada Software, a HubSpot customer and recent winner of the YouTube Works Award. You’ll learn that you don’t need a big budget to make a big impact, watch Texada’s advertisement, learn from its creators how this advertisement came to be, and hear advice for how you can get started creating standout ads too.