The paid search industry has changed rapidly over recent years, and the latest trend to take over is smart bidding. One of the most frequent problems where smart bidding and smart campaigns are concerned is the lack of transparency and control in smart shopping campaigns. It’s too much of a risk to go from smart shopping campaigns to manual CPC, and therefore you need to transition from smart shopping to a target ROAS bidding strategy.
The Smart Answer To Smart Shopping
2019-11-07T09:22:54-08:00 By Scott Davenport|
About the Author: Scott Davenport
Scott Davenport is the content writer and social media man of Thrive Business Marketing in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!