CISE is a conceptual intelligence tool that produces topical models that are perfect for content marketing of any kind. The CISE algorithm provides a contextual mirror of the mind of Google and then filters the resultant smart data through a hierarchical model that simulates conceptual thinking.

Peter Hatherley, the CEO of Intermart New Zealand will be providing practical examples on how the CISE apps work and how a structured creative process can produces highly engaging content with or without the product.

It also covers the activation and utilisation of your own conceptual knowledge in the creative design process.