One of the things I don’t think gets enough attention, when it comes to marketing and business, is direct messaging with businesses. We always focus on how to improve your social media, website content, and overall marketing, but not this more subtle and direct communication between a client and business.
Brands who are seeking to connect with people should take note of an important shift in user behavior – Meta says that a significant increase in interactions now takes place through direct messages (DMs). This change highlights a substantial transformation in the way individuals prefer to engage, emphasizing the significance of DMs for brands aiming to reach their target audience.
Meta has whipped up with some new business messaging tips that could help you some ideas for when you are engaging in direct messaging with a customer or client!
To delve deeper into Meta’s business messaging tools and options, you can explore additional information here.