Are you using paid search so you can promote your business online? If so, you know it can be fairly expensive trying to generate leads, and buying brand keywords can really help reduce the overall cost.
But what if you found out one day that a competitor had the audacity to buy up your branded keywords and used them to point to their business? You’d be upset, of course! Who wouldn’t?
Since buying up branded keywords of a competitor isn’t exactly banned by Google or Bing, it can be infuriating. So what do you do if this happens to your business?
Jon Clark has some measures you can take when something like this happens to you. In a Search Engine Journal column, he has four tactics that you can use to turn this situation into something beneficial for your business, hopefully turning the tables on the offending competitor.