The idea behind building an online community sounds pretty awesome right?  When you bring together a group of engaged users to help boost your brand, it sounds like a match made in heaven.  But is there a hitch?

Building a community that thrives online takes work, and can be quite slow and arduous.  There are considerations that you have to think about as well.  Do you build your own platform?  Do you take part of an already existing community?  Or do you do both?  What are the benefits from an SEO, content marketing and brand perspective?  In this episode of Whiteboard Friday Rand answers questions about building yourself an online community, including whether it’s an investment worth your time.

How (and Whether) to Invest In And Structure Online Communities – Whiteboard Friday