Content marketing is essential for brands looking to organically build awareness, trust, and community with their target audience. But with so many options and channels now available, it can be overwhelming to determine the best strategies to invest in.
To help simplify your 2023 planning, we’ve created an infographic highlighting five of the most impactful content marketing tactics for the coming year. These strategies have proven successful in capturing audience attention, driving engagement, and supporting business goals when executed properly.
In the below infographic, we outline specific recommendations and best practices for each high-level strategy:
- Blogging
- Video Content
- Infographics
- Ebooks and Guides
- User-Generated Content
With visual examples and data-backed insights, this infographic sums up key things to consider for content creation across mediums in 2023. It’s designed to give you ideas and inspiration as you map out your own content calendar and strategy this year.
Review the infographic below to learn why each content type is critical and how to make the most of your efforts. As you dig deeper, think about how to best adapt these recommendations to resonate with your distinct brand voice, products, services and, most importantly, your audience’s needs and preferences.
With these core content marketing building blocks in place, you’ll be set up for success in the coming year. Want to chat more about fine-tuning a personalized strategy? Reach out! We’re always happy to help fellow marketers.
