conversion-rate-optimizationConversion rate optimization (CRO) can be defined as a method of using analytics and user feed back to improve the performance of your website.  Basically, by using CRO, you are finding out why the visitors you are getting aren’t converting, and fixing the problem.

But what exactly IS CRO?

  • CRO is a structured and systematic way to help improve the performance of your site
  • You are informed by insights.  To be specific, we are looking at analytics and user feedback
  • CRO is defined by the website’s unique objectives and needs (KPIs)
  • Finally, it’s taking the traffic that you have already built up and making the most out of it

What CRO is not:

  • Something that is based on guessing, hunches, or following what others are doing
  • Driven by the person’s opinion who is the highest paid
  • About getting people to come to your website, regardless of how good or bad your content is, as well as engagement

For some people, CRO may look easy, but to those who have some experience under their belt, they can take a look at a site, and then determine what’s wrong with it.  This allows them to find the problems that are stopping the site from converting people into a customer.

In a Moz blog post,  gives us some insight on CRO, as well as a five step framework for optimizing your conversion rate.  Paddy will spend time talking about the discovery phase of the process, and not the testing and reviewing results.

To check out the full post, you can follow the link below.

Moz Blog: A 5-Step Framework for Conversion Rate Optimization