When it comes to holiday advertising, it’s never too early to begin thinking about it. After all, Q4 is the biggest quarter for many retailers. A good number of clients should have their advertising plans in place for the Christmas holiday season.
If you haven’t started by now, it isn’t too late. Mona Elesseily has an article on Search Engine Land where she covers some quick and not-so-quick ways that will allow you to prepare yourself for the holidays. Depending on your business, many of the same ideas can be used for Black Friday and Cyber Monday.
Her list includes:
- Labeling key holiday brands
- Using ad extensions
- Expanding upon generic terms
- Revamping ad copy
- Adding Merchant Promotion to Shopping campaigns
- And Bling!