BrightLocal recently released its annual Local Consumer Review Survey, which polls a representative sample of 1,000 US consumers on how they use online review. Although the company has been doing this for a few years now, this is the first time it analyzed the age and gender splits in the responses to the survey questions.
If there is an interest in the generational splits, you can find them in the main research piece. But in this case, Jamie Pitman would like to focus on how men and women differ in their attitude to, and experiences with, online reviews?
[To see the results, read the full post on Search Engine Land]