When you are writing for your website and business blog, you know it takes a lot of time and effort to maximize the impact of your content so it reaches as many people as possible. A lot of times, once you’ve created that content, it’s a one and done deal. But what if that content was something you could repurpose and use again for different platforms?
By repurposing older content, that content could end up seeing a whole new set of eyes that didn’t have the chance to be seen the first time around.
Basically, if you want to repurpose your content, you will take your original blog post and transform it into different formats and mediums that can be shared on different platforms. For example, you could turn a blog post into a video, a podcast, an infographic, or a social media post. By doing this, you can reach a wider audience who might prefer to consume content in different ways.
A great benefit of repurposing content is that it saves you time and effort. Creating a whole new piece of content for a video or podcast just takes so much more extra time, but here, you can use that content you just created and do something different with it by turning it into video, a podcast, an infographic, or a social media post.
Ahref posted a tweet that lists 9 content repurposing ideas that you should check out and implement into your own content creation strategy.:
- Turn your blog post into a video (and vice versa)
- Repurpose your video into a course
- Turn your blog posts into a book
- Turn your videos into short-form videos
- Turn your blog posts into guest posts
- Turn your blog post into Twitter threads
- Turn your blog posts/videos/exiting content into Quora answers
- Turn your content inot Reddit posts
- Reuse your existing content as social media posts
Next time you publish a blog post, don’t stop there. Just ask yourself how you can repurpose it and get more mileage out of your content? With a little creativity and effort, you can reach a wider audience and get more value from your hard work.