Is your brand trying to find the right kind of social media platform to advertise on, as well as communicate with your audience?
Sure, it’s easy to just pick one out of thin air and hope it sticks, but each kind of platform will have its own feel, has different features, and serves different purposes.
This is why you should think carefully about the platforms you finally decide to stick with. If you don’t pick the one that quite fits your business or brand, then it won’t be as effective.
You should take your time and really look at each social media platform and see what works for you. Will it be Twitter? Facebook? Pinterest? TikTok?
Read more on Marketing Land to see what social platform works best for your business.