Google has officially released a fully-redesigned version of AdWords Editor yesterday (December 10th) that now supports several of the bulk editing features that have been added recently added to the web interface. The update also introduces new functionality to the desktop tool as well.
The news was announced during a livestream, which was hosted by AdWords VP, Jerry Dischler yesterday. Geoff Menegay, the AdWords Editor’s Product Manager said that AdWords Editor 11 “represents the biggest update to the application since we released it in 2006″.
What’s the difference between the old and new version of the Editor?
One of the changes that, despite it seeming pretty minor, is actually a pretty big thing. You can now have multiple windows open simultaneously, instead of having to go between campaign tabs and different accounts separately. Copy and paste and drag-and-drop also work between windows, which can make work feel more productive.
AdWords Editor 11 gets an improved advanced search that was made to make it easier to find what you’re looking for, as well as a new type lists panel.
More filtering and multiple search criteria have now been integrated into the 11.0 upgrade, along with the ability to save searches.
Finally, there is now a new advanced multi-select tool, which lets you past multiple ads or keywords across a combination of campaigns and ad groups at once. This is by far easier to do than pasting one-by-one.
Parts of Shared library are also coming to Editor, allowing bid strategies and sitelinks to be implemented across campaigns and ad groups.
Other features that are available include new undo and redo buttons and keyboard shortcuts.
Version 11 of the Editor is available for download globally. April 2, 2015 will be the date when older versions of the Editor won’t be supported.