You can get bogged down trying to optimize for the hundreds of possible Google search ranking factors, but far better to spend your time on those we know matter.
One of those is user experience. User experience is made up of things like page load speed, ease of navigation, related resources and more. In this video, Stone Temple’s Mark and Eric help you understand why user experience is an SEO factor, and what you should do to improve it on your site.
“UX, Content Quality and SEO” http://stonet.co/ux-wbf