No matter how you look at it, an SEO competitive analysis is important to your digital marketing.
First off, a competitor analysis is the process of knowing what your competitors are up to. By understanding what they are up to and what they are doing, you can then utilize their weaknesses against them.
This is why you need a competitive analysis, in every aspect of business, including your website.
Neal Schaffer has written an article where he covers some of the important areas that you need to be able to focus on in order conduct a thorough competitive analysis.
His post will be useful no matter your experience level, whether you’re a beginner or an expert!