Do you want to diversify your advertising beyond simply posting on social platforms? Are you wondering how to get started with Google Search Ads? In this post, I’ll summarize key points from a great video by Social Media Examiner that covers targeting strategies and bidding options for Google Search Ads.
In this Social Media Examiner video, founder Michael Stelzner talks with Brooke Oslundson, an expert on Google Search Ads, on the topic of actionable tips on how to identify your ideal customers and reach them through targeted Google Search Ad campaigns.
Some of the topics covered in the video include:
- Why marketers should pay attention to Google Search Ads
- Getting started with first-party data
- Conducting core keyword research
- Using detailed demographics, affinity, and custom audiences to target ads
- Setting up observation mode to learn from competitors’ ads
- Strategies for setting your bids to optimize performance
Whether you’re new to Search Ads or looking to improve your targeting, this video breaks down the key steps to help you connect with high-quality leads. Read on for my full notes and highlights from the video to help you master Google Search Ad targeting.