There are many different ways that you can use to influence your customers and heighten your conversions, but one of the most effective methods is instilling urgency. If you’re able to inject some urgency into your sales-oriented content, such as your product pages, there will be a much greater chance of increasing your conversion rates.
Both urgency and the idea of scarcity can be very effective since they influence customers to pause their conscious thinking and act quickly. One challenge in the decision making for any customer is when consumers begin overthinking their purchases, to the point where it takes them so long that they end up forgetting about it. But if you can instill a sense of urgency, it’s possible to eliminate the delay and lead them straight to the purchase.
There are a number of ways you can instill this sense of urgency to you content experiences and increase your conversions. In a post written by Ben Jacobson, you’ll find five different recommendations that you can start experimenting with today.