Leveraging the Power of YouTube Shorts: A Beginner’s Guide to Marketing with Short-Form Video


Video marketing continues to grow in popularity, and YouTube Shorts are the latest trend you’ll want to take advantage of. In this video from White Shark Media, “How to Use YouTube Shorts for Marketing Your Brand,” you’ll learn all about this new video format and how to leverage it.

YouTube Shorts are short-form vertical videos, 15 seconds or less, designed for mobile consumption. As YouTube’s answer to TikTok, Shorts have exploded in popularity, with over 15 billion daily views. This makes them a powerful new marketing tool for brands.

The video covers key topics like:

  • What exactly YouTube Shorts are and why you should care about them as a marketer
  • How to create Shorts using either the YouTube mobile app or by converting existing video clips
  • Tips for optimizing your Shorts to increase viewership and engagement
  • How to promote your Shorts and integrate them into your overall YouTube and social media strategy

Overall, this is a great introductory guide on how to harness the marketing potential of YouTube’s new short-form video feature. After watching, you’ll be ready to start experimenting with YouTube Shorts and reach new audiences.

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