• What is market maturity and how do you estimate where on the cycle your company/product/service is?
  • Marketing challenges for companies depending on where they are in the cycle
  • How does search behavior change with the maturity of the market
  • How does content requirement and content expectations from the users change with the cycle
  • How to build a paid search strategy for each stage of the cycle
  • How to write SEO content for each stage of the cycle