As of October 14, NewsCred, a familiar marketing management software, has announced that it’ll be rebranding it self as Welcome.
Welcome is a solution for work management, strategic campaign planning, collaborative content creation, and real-time performance measurement designed for marketing teams.
NewsCred was acquired by Industry Dive earlier this year (July to be specific) to become a marketing orchestration platform, instead of NewsCred’s original the end to end campaign management platform.
Source – Marketing Land