As of October 14, NewsCred, a familiar marketing management software, has announced that it’ll be rebranding it self as Welcome.

Welcome is a solution for work management, strategic campaign planning, collaborative content creation, and real-time performance measurement designed for marketing teams.

NewsCred was acquired by Industry Dive earlier this year (July to be specific) to become a marketing orchestration platform, instead of NewsCred’s original the end to end campaign management platform.

Source – Marketing Land