google-g-logo-2015-1920-800x450It’s been confirmed by Gary Illyes, Webmaster Trends Analyst at Google, that the next Penguin update will make its debut before we see 2016 on Twitter.


So what does this mean for webmasters?  The biggest thing will be that, if you were hit by the last Penguin update, which took place in December of last year, might have a chance of recovery.  This is because this update hasn’t historically refreshed automatically.

Also, this next update should be real-time, meaning that as spammy links are detected by Google, any website with these links could be immediately impacted  But as soon as these spammy links are removed, those same sites could see an immediate recovery.

We know that, despite how much greater Google is trying to get webmaster to clean up their acts, and yes, there are more clean webmasters out there, there are still those who use will put spammy links on their site.  Because of this, there will undoubtedly be some winners and losers when the update hits.

Since the update of Penguin is fairly imminent, it’s a good idea to make sure that you keep an eye on your link profile.  This is the time to buckle down and prepare, and  has written up an article that outlines some things you should do to make sure that you’re as close to penalty free as possible when Penguin’s latest update makes its debut before the end of the year.

Check out Erin’s post by following the link provided below and see what you can do to experience as smooth as possible switch over to a new, better Penguin.

Search Engine Land: How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016