There are always going to be both good and bad points to just about everything we see. Is cake good? Sure, it tastes great, but on the same token, it’s bad for you. You may not have always thought about it, but there are even good and bad points for PDFs in SEO.
PDFs are indexable by search engines. This is a good thing, especially if there some special PDF documents you want to share on your site or blog post. But, just because you have a file format that is indexed, does that mean it’s the best approach?
Janet Driscoll Miller gives a list of the pros and cons of PDFs on her SEO column on Search Engine Land. Check out her list by following the link below to learn the good and the bad of PDFs.