On September 23, Google announced three brand new enhancements for local ads, even though the company has already introduced new shopping features a week ago.
The first set of features that rolled out several weeks ago includes:
- More prominent “nearby” filter under the Shopping tab
- New local stores card
- Greater visibility for Curbside and In-Store Pickup Labels
But now, the newest features added to local ads are:
- Service attributes for Local Campaigns
- “Pick up later” for Local Inventory Ads
- Smart Bidding optimization for in-store sales
For information on the first set of features, check this Search Engine Land post, and for the more recent updates, go here.