On September 23, Google announced three brand new enhancements for local ads, even though the company has already introduced new shopping features a week ago.

The first set of features that rolled out several weeks ago includes:

  • More prominent “nearby” filter under the Shopping tab
  • New local stores card
  • Greater visibility for Curbside and In-Store Pickup Labels

But now, the newest features added to local ads are:

  • Service attributes for Local Campaigns
  • “Pick up later” for Local Inventory Ads
  • Smart Bidding optimization for in-store sales

For information on the first set of features, check this Search Engine Land post, and for the more recent updates, go here.